Art + Fashion Ecommerce Website Design Case Study
artTECA is a womenswear brand offering limited edition apparel and accessories designed in collaboration with contemporary artists from around the world. Our focus was on significantly driving more sales through a simplified UI/UX design, and using other channels to reach more customers to their online store. We redesigned their ecommerce website to simplify the customer journey and make it easier to navigate both on desktop and mobile. artTECA’s sales increased by 21% as a result due to more traffic, lower bouncing rate and a higher conversion. Advertising, social media, and email were also used as part of the digital marketing strategy.
