Personal Trainer Branding and Website Case Study
Rafael "Fucho" Rodríguez is a Muay Thai fighter and personal trainer based in Miami. He started his training as a boxer and Muay Thai fighter back in 2007 and has traveled to Thailand 4 times since then to train with the greats. Now with years of experience in functional training and with kickboxing championship titles under his belt, Fucho has came up with a personalized workout plan that can help anyone get results—regardless of age or current fitness level. He needed an effective online presence to gain more exposure in Miami, and to establish trust and credibility. Our objective was to drive reach, awareness and conversions through branded storytelling and a user-friendly web design. Using location-based marketing strategy, we designed and built an SEO-friendly website with straightforward access to Fucho's trainings, package rates, and contact information. We also published marketing videos, went very on social media, and developed a custom app to engage clients and build loyalty.
